Most businesses I talk to are stuck between two choices, and neither one is great.
Off-the-shelf software. Affordable, quick to set up. But it was built for a generic business, not yours. The 20% that doesn’t fit? Someone on your team ends up doing it by hand — copying data between apps, fixing numbers in spreadsheets, sending emails one at a time.
Custom software. Could solve everything, on paper. But it takes months, costs a lot, and the team building it may not understand your business well enough. I’ve talked to people who spent serious money on systems that never worked.
There’s a middle path
I connect the tools you already use. Your accounting software talks to your sales platform. Your inventory updates across every channel. Your reports run on their own.
Nobody switches to anything new. Nobody learns new software. The repetitive stuff just stops being a problem.
What this actually looks like
- A food company selling on three platforms. I set it up so all their sales data flows into one Google Sheet. Month-end reconciliation used to take two hours every morning. Now it happens overnight.
- An accounting bridge that covers the gap between what the software does and what the business actually needs.
- A content pipeline where one brief turns into blog posts, social posts, and videos — without anyone assembling each piece by hand.
What it costs
A single workflow is $200 to set up. Five workflows is $1,000. That’s a fraction of what custom software would cost, and it’s running in weeks, not months.
If you outgrow it later, you’ll have clean data and documented processes. That’s a better starting point for a custom build than most companies ever get.
Who this is for
Businesses with 10–100 people who use a bunch of tools that don’t talk to each other. If your team has manual processes they know should be automated but nobody knows where to start — that’s exactly what I do.
If that sounds familiar, send me an email. First conversation is free.